Top 5 Beauty Retail Apps in Sweden Q4 2023

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In the fourth quarter of 2023, the beauty retail app market in Sweden saw varied performance across the top 5 apps. These insights, sourced from Sensor Tower, provide an overview of their downloads, revenue, and weekly active users.

Gamla versionen Sephora experienced a fluctuating download trend, starting the quarter with 4.2K downloads and ending with 4.1K. The highest download peak occurred in the week of November 20, reaching 7.3K. Weekly active users saw a steady climb, peaking at 4.2K in the same week, and maintained around 3.6K towards the end of the quarter.

OnSkin - AI Product Scanner showed impressive growth in both revenue and usage. The app's revenue increased from $222 in late September to a peak of $665 by mid-December. Downloads saw a significant rise, particularly from late October onwards, reaching nearly 3K by the end of December. Weekly active users also demonstrated a strong upward trend, starting at 4.3K and ending the quarter at 9.1K.

Lush Fresh Handmade Cosmetics had a relatively stable download rate, with a notable peak at 770 downloads in the last week of December. Active users followed a similar pattern, increasing from 316 in late September to 634 by the end of the quarter.

LOOKFANTASTIC: Beauty & Makeup maintained a modest download rate, peaking at 360 in the week of November 20. Weekly active users showed a slight fluctuation but remained consistent around the 1.2K mark, with a peak of 1.4K in late November.

CHARLOTTE TILBURY had lower download numbers compared to the other apps, with a peak of 483 in late September and a notable dip mid-quarter. Active users started at 1K and saw a gradual decline, ending at 716 by the end of December.

For more detailed insights and data, visit Sensor Tower.